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We've all watched enough TV to have a library of musical clichés stored in the back of our cerebral cortex. Creators of radio spots, corporate video and photo slideshows most often use production music downloaded from our World category in one of three ways: 1) They immediately communicate to an audience, even without any dialog or video, what part of the world which their story is set. For example, listen to how "French Accordian" on the royalty-free music CD European Traditions instantly conjures images of the Eiffel Tower. 2) They make a funny video even funnier. Just try to listen to "Oloha Oe" on Island Traditions and keep a straight face 3) They demonstrate what a global thinker you and your company are. A buyout music track like "Uncharted Land" from Global Groove immediately adds a level of "we're above the fray" sophistication to any campaign.
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